The Power of Attitude


Bud First CRS, GRI, ABR
804-749-4854 or 800-781-2020
Bud@BudFirst.com
ReMax Hall of Fame, ReMax Platinum Club, ReMax  100% Club

ReMax Allegiance
13204 Hull Street Rd, Midlothian, Virginia 23112
CRS, Certified Residential Specialist
ABR, Accredited Buyers Representative
GRI, Graduate of the REALTORS® Institute
Member National Association of REALTORS®
Member of Virginia Association of REALTORS®
Member of Richmond Association of REALTORS®
ReMax PLATINUM CLUB
ReMax 100% CLUB

We're not just ReMax, We're  ReMax Allegiance!  The World's #1 Selling  ReMax  Company!
Are you looking for MLS real estate listings or MLS homes for sale in Richmond, Virginia? View all new listed MLS real estate properties throughout the CVR MLS Richmond, Virginia area on www.BudFirst.com. We have 12,000 MLS listings including condos, town homes, foreclosures, new homes and new MLS luxury real estate listings and homes for sale. View an MLS listing of interest, complete the information request or register to have complete access to all the free real estate reports and information to help you be informed to make the home buying, selling or investing process easy. Save a search for automated email updates of MLS listings that fit your specific criteria or call your Richmond, VA area ReMax Real Estate Team and have one of our Richmond Real Estate Agents help you find or purchase your new Richmond home. We receive new listings everyday from all local agents, brokers and the MLS!

My name is Bud First with ReMax Allegiance. I am a ReMax platinum club member, a ReMax 100 %, Club Member and a ReMax Hall of Fame Member; Our Real Estate Team consists of Service Oriented REALTORS and serves Richmond Virginia - Glen Allen, Midlothian, Manakin-Sabot, Mechanicsville, Henrico, Chesterfield, Goochland, Hanover, Powhatan, Louisa, Amelia, Cumberland, Charles City, Dinwiddie, Fort Lee and Petersburg - The entire CVR MLS Richmond VA Metro Area (CVRMLS) Central Virginia Regional Multiple Listing Service
   
 

And as the size of the actual fleet continues to grow, images of the tricolor RE/MAX Balloon logo multiply through every visual form of advertising and promotion. The RE/MAX Balloon, its logo form, and the accompanying "Above the Crowd"® slogan are all increasingly equated in the public mind with the RE/MAX organization itself.

Order the Ballooning with RE/MAX booklet.

Sale Away Balloon

The most eye-catching member of the fleet is the Sale Away Special-Shape Balloon. Each side represents the red, white and blue RE/MAX yard sign that has symbolized new beginnings for millions of people around the world.

More than 27 times taller than a standard RE/MAX yard sign, an estimated 100,000 people will see Sale Away every time it flies. Sale Away appears at sporting events and balloon festivals across North America.

 The First RE/MAX Balloon

Admittedly, when RE/MAX first began its relationship with hot-air ballooning in 1978, the motivation was pretty straightforward: as a fledgling real estate network we needed a marketing image that would get noticed. 

Just five years old at the time, RE/MAX already held more market share in Denver, the network's birthplace, than any competitor. Word of mouth was spreading fast about the network of highly experienced real estate agents who were proving to be more experienced, productive and knowledgeable than anyone else on the scene.

But market studies showed that among consumers in general, name recognition of RE/MAX ranked well below many lesser competitors.

Meanwhile, in New Mexico, a few RE/MAX agents and their regional leaders dreamed up the idea of entering a red-over-white-over blue RE/MAX Balloon in the 1978 Albuquerque Hot Air Balloon Fiesta. The RE/MAX ground crew wore jackets with patches that read, "Above the Crowd"®, a phrase devised by an Affiliate. And as often is the case with hot-air balloons, the RE/MAX Balloon really grabbed some attention. Plus, the imagery meshed perfectly with the RE/MAX network's emphasis on innovation, freedom and leadership.

RE/MAX International executives in Denver enthusiastically adopted the balloon image as the corporate logo. Within a year, Colorado had its own RE/MAX Balloon, and featured it prominently in a local television campaign. Within four months, RE/MAX held top name recognition in the Denver market.

Growth of the Fleet

The first gathering of RE/MAX Balloons was at the 1982 RE/MAX Great Balloon Race in Toronto. Six balloons participated.

Only six years later, 18 RE/MAX Hot Air Balloons were brought together outside Fenton, Mich. Spectacular helicopter footage of their morning flight over misty Midwestern countryside provided the basis of the RE/MAX "Take a Step Above the Crowd"® advertising campaign.

The third and thus far the largest mass ascension of RE/MAX Balloons took place in the foothills outside Denver in 1989, when 54 RE/MAX Balloons launched and were filmed in flight for yet another RE/MAX commercial. The grand RE/MAX ascension took place a day before the opening of the RE/MAX Balloon Festival, the largest charity balloon event ever held. Attracting 223 hot-air balloons from across North America, the festival was a fun-flying meet designed on a grand scale. Proceeds from the sale of tickets were shared between children's charities.

Promotion and Advertising

Besides highlighting promotional events, RE/MAX Balloons fly at all the major - and many minor - hot-air balloon meets across North America. RE/MAX Balloon pilots introduce school name 

Community Involvement

Community involvement is highly valued at all levels of the RE/MAX organization - from individual Associates to RE/MAX offices, regions, and RE/MAX International.

RE/MAX cause marketing and charity fundraising take on many forms. RE/MAX is a national co-sponsor of the Breast Cancer Survivor Recognition Program at Komen Race for the Cure® events. The RE/MAX organization has been the official real estate sponsor of Children's Miracle Network since 1992.

Each year, about 20 charities host fundraising golf tournaments at Sanctuary, the private course of RE/MAX International Co-founders Dave and Gail Liniger.

RE/MAX International is the first major sponsor of The Wildlife Experience, a conservation and community center promoting understanding of the natural world and its conservation through art and education.

RE/MAX International, Inc., is sponsoring RE/MAX Tour for the Troops to benefit two organizations dedicated to improving the lives of disabled veterans: Fisher House Foundation^tm and Sentinels of Freedom Scholarship Foundation^sm. Warrior One, the famed Hummer H1 that was embedded with a CNN news team in Iraq and refurbished on the "Overhaulin'" program, is the centerpiece of the tour. It's available for appearances across the United States.

All these avenues and more represent the RE/MAX network's commitment to community involvement, serving the public beyond its real estate needs. 

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