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REMAX, short for "real estate maximums", was founded in 1973 by Dave Liniger, an agent who saw a flawed system and set out to fix it. He felt that agents should pay their fair share of the office expenses and keep the remainder of their commissions, just like doctors and lawyers. The company he worked for turned his idea away, so he set off on his own and created REMAX. He didn’t realize it at the time, but his revolutionary ideas would produce the largest, most successful real estate company in the world.
He set up a business model that allows agents to keep their commissions, run their own businesses, and simply pay an agreed upon fee for their fair share of the overhead. Liniger’s concept put tremendous pressure on the other companies to change the way that agents are compensated. Agents across America have financially benefited from the REMAX system.
Today, REMAX has more than 120,000 agents in he United States and over 65 other countries. It is the only real estate franchise company in the world to achieve nearly 400 consecutive months of growth (and counting) an achievement REMAX accomplished one agent at a time.
Each REMAX office is an independently owned and operated franchise. We all share the famous balloon logo, the national advertising, and many amazing corporate resources, like the REMAX Satellite Network, but each franchise offers its own unique values and benefits. REMAX Allegiance has the size, technology, products and buying power to give agents benefits that smaller franchises could never afford. We are the world’s #1 REMAX brokerage. We’re not just REMAX, we’re REMAX Allegiance.
So What Makes the Difference for Consumers?
Board of Directors
Charlie Bengel
Chairman of the Board
RE/MAX Allegiance
Charlie.Bengel@rmxtalk.com
Office: 703-824-4800
Fax: 703-824-4805
5100 Leesburg Pike, Suite 200
Alexandria, VA, 22302
Charlie Bengel has been with RE/MAX as a Broker/Owner since 1989. He is a former RE/MAX Central Atlantic Region Broker/Owner of the Year, and a RE/MAX International Broker/Owner of the Year. Before forming RE/MAX Allegiance, Charlie’s RE/MAX franchises in Northern Virginia, Washington, D.C., and Maryland totaled over 400 agents doing over 7500 transactions per year. His vision, energy, and commitment were essential to forming RE/MAX Allegiance.
Judy Austin, CRS, ABR, SRES
President
RE/MAX Allegiance
Judy.Austin@rmxtalk.com
Office: (703) 971-5555
Fax: ( 703) 492-9898
6084-A Franconia Rd,
Alexandria, VA, 22310
Judy Austin has been with RE/MAX as a Broker/Owner since 1988. She has received the RE/MAX Central Atlantic Region Broker/Owner of the Year award, RE/MAX Hall of Fame honors, and is recognized as one of the National Real Estate and Relocation Magazine’s 500 most powerful women in relocation and real estate. Judy merged offices from Northern Virginia to Fredericksburg to help form RE/MAX Allegiance. Her vision and hard work were essential.
Bob Blount, CRB
Chief Executive Officer
RE/MAX Allegiance
Bob.Blount@rmxtalk.com
Office: (757) 490-7300
Fax: (757) 233-1401
505 S. Independence Blvd. Suite 111
Virginia Beach, VA 23452
Bob Blount has been with RE/MAX as a Broker/Owner since 1990 and is a former recipient of RE/MAX Central Atlantic Region and RE/MAX International Broker/Owner of the Year awards. Bob has worked for the past 5 years to form a large, regional brokerage and to perfect its business processes. His partners allowed this dream to come true.
Bob Blumenkrantz, CRB
Jean Blumenkrantz
Division President
RE/MAX Allegiance
Bob.Blumenkrantz@rmxtalk.com
Office: (301) 557-8080
Toll Free: 1-800-262-SOLD
Fax: (301) 577-7779
9500 Annapolis Road,
Suite B-3
Lanham, MD 20706
Bob Blumenkrantz has been with RE/MAX as a Broker/Owner since 1984. He has twice been honored as a RE/MAX Central Atlantic Region Broker/Owner of the Year. After merging with Charlie Bengel's operation in 2002, he and his wife and partner, Jean, have operated the Maryland offices. Bob is recognized as a leading investor and developer in real estate. He credits Jean for much of their success. They are also world travelers and active tennis players. Bob's calm leadership was critical to the formation of RE/MAX Allegiance.
Davidson Lunger
Branch President
RE/MAX Allegiance
Davidson.Lunger@rmxtalk.com
Office: (703) 522-1940
Fax: ( 703) 524-0466
3315 Lee Highway,
Arlington, VA, 22207
Davidson Lunger joined RE/MAX in 1976 in Denver and has been with RE/MAX as a Broker/Owner in Northern Virginia since 1979. Before becoming a partner in Allegiance, Davidson's office was one of the most successful individually owned RE/MAX companies. He has been a college instructor and trainer and recipient of many RE/MAX awards and community awards through his service as a Sheriff’s Deputy.
Brian Sivak, ABR
Branch President
RE/MAX Allegiance
Brian.Sivak@rmxtalk.com
Office: (804) 419-1210
Fax: (888) 578-6442
13204 Hull Street Road,
Midlothian, VA, 23112
Brian Has been with RE/MAX since 1994. As a salesperson he was a multi-million dollar producer each year. His personal approach to customer service has carried over to his management style and his agents appreciate his no-nonsense, honest approach to problem solving. Brian was very instrumental in creating the Richmond Division and he continues to be an integral part of the growth and expansion of RE/MAX Allegiance.
Damon Gettier
Manager/Owner
RE/MAX Allegiance
Damon.Gettier@rmxtalk.com
Office: 540-278-1400
Fax: 540-278-1093
3473 Brandon Ave, SW
Roanoke, VA, 24018
Damon has always had the everbody wins attitude, but it wasn’t until he joined RE/MAX Allegiance that he found a company whose philosophies he could share. His goals are to help Agents grow, and to promote the RE/MAX brand in Southwest VA through honesty and care. Damon Gettier and Ranny Humphrys have opened the Southwest Division of RE/MAX Allegiance and look forward to future growth.
The RE/MAX Balloon

A company image seven stories tall. Multiply that by more than 90 and you have the largest fleet of hot air balloons in the world. Across North America and now increasingly around the globe, the red, white, and blue balloons emblazoned with the RE/MAX logo participate in balloon meets, highlight charitable and business promotions, and drift above athletic events.
And as the size of the actual fleet continues to grow, images of the tricolor RE/MAX Balloon logo multiply through every visual form of advertising and promotion. The RE/MAX Balloon, its logo form, and the accompanying "Above the Crowd"® slogan are all increasingly equated in the public mind with the RE/MAX organization itself.
Order the Ballooning with RE/MAX booklet.
The most eye-catching member of the fleet is the Sale Away Special-Shape Balloon. Each side represents the red, white and blue RE/MAX yard sign that has symbolized new beginnings for millions of people around the world.
More than 27 times taller than a standard RE/MAX yard sign, an estimated 100,000 people will see Sale Away every time it flies. Sale Away appears at sporting events and balloon festivals across North America.
The First RE/MAX Balloon
Admittedly, when RE/MAX first began its relationship with hot-air ballooning in 1978, the motivation was pretty straightforward: as a fledgling real estate network we needed a marketing image that would get noticed.
Just five years old at the time, RE/MAX already held more market share in Denver, the network's birthplace, than any competitor. Word of mouth was spreading fast about the network of highly experienced real estate agents who were proving to be more experienced, productive and knowledgeable than anyone else on the scene.
But market studies showed that among consumers in general, name recognition of RE/MAX ranked well below many lesser competitors.
Meanwhile, in New Mexico, a few RE/MAX agents and their regional leaders dreamed up the idea of entering a red-over-white-over blue RE/MAX Balloon in the 1978 Albuquerque Hot Air Balloon Fiesta. The RE/MAX ground crew wore jackets with patches that read, "Above the Crowd"®, a phrase devised by an Affiliate. And as often is the case with hot-air balloons, the RE/MAX Balloon really grabbed some attention. Plus, the imagery meshed perfectly with the RE/MAX network's emphasis on innovation, freedom and leadership.
RE/MAX International executives in Denver enthusiastically adopted the balloon image as the corporate logo. Within a year, Colorado had its own RE/MAX Balloon, and featured it prominently in a local television campaign. Within four months, RE/MAX held top name recognition in the Denver market.
The first gathering of RE/MAX Balloons was at the 1982 RE/MAX Great Balloon Race in Toronto. Six balloons participated.
Only six years later, 18 RE/MAX Hot Air Balloons were brought together outside Fenton, Mich. Spectacular helicopter footage of their morning flight over misty Midwestern countryside provided the basis of the RE/MAX "Take a Step Above the Crowd"® advertising campaign.
The third and thus far the largest mass ascension of RE/MAX Balloons took place in the foothills outside Denver in 1989, when 54 RE/MAX Balloons launched and were filmed in flight for yet another RE/MAX commercial. The grand RE/MAX ascension took place a day before the opening of the RE/MAX Balloon Festival, the largest charity balloon event ever held. Attracting 223 hot-air balloons from across North America, the festival was a fun-flying meet designed on a grand scale. Proceeds from the sale of tickets were shared between children's charities.

Besides highlighting promotional events, RE/MAX Balloons fly at all the major - and many minor - hot-air balloon meets across North America. RE/MAX Balloon pilots introduce school name
Community involvement is highly valued at all levels of the RE/MAX organization - from individual Associates to RE/MAX offices, regions, and RE/MAX International.
RE/MAX cause marketing and charity fundraising take on many forms. RE/MAX is a national co-sponsor of the Breast Cancer Survivor Recognition Program at Komen Race for the Cure® events. The RE/MAX organization has been the official real estate sponsor of Children's Miracle Network since 1992.
Each year, about 20 charities host fundraising golf tournaments at Sanctuary, the private course of RE/MAX International Co-founders Dave and Gail Liniger.
RE/MAX International is the first major sponsor of The Wildlife Experience, a conservation and community center promoting understanding of the natural world and its conservation through art and education.
RE/MAX International, Inc., is sponsoring RE/MAX Tour for the Troops to benefit two organizations dedicated to improving the lives of disabled veterans: Fisher House Foundationtm and Sentinels of Freedom Scholarship Foundationsm. Warrior One, the famed Hummer H1 that was embedded with a CNN news team in Iraq and refurbished on the “Overhaulin’” program, is the centerpiece of the tour. It’s available for appearances across the United States.
All these avenues and more represent the RE/MAX network's commitment to community involvement, serving the public beyond its real estate needs.
A Multiple Listing Service (MLS) (also Multiple Listing System or Multiple Listings Service) is a group of private databases which allows real estate brokers representing sellers under a listing contract to widely share information about properties with real estate brokers who may represent potential buyers or wish to cooperate with a seller's broker in finding a buyer for the property. There is no single authoritative "MLS", and no universal data format. The many local and private databases--some of which are controlled by single associations of realtors or groupings of associations (which represent all brokers within a given community or geographical area) or by real estate brokers--are collectively referred to as the MLS because of their reciprocal access agreements.
Seen most widely in the US and Canada but spreading to other countries in a variety of forms, the MLS combines the listings of all available properties that are represented by brokers who are both members of that MLS system and of NAR or CREA, (the National Association of Realtors in the US or the Canadian Real Estate Association).
The purpose of the MLS is to enable the efficient distribution of information so that, when a real estate agent is introduced to a potential home buyer, s/he may search the MLS system and retrieve information about all homes for sale in a given area or price range, whether under a listing contract by that agent's brokerage or by all participating brokers.
In North America, the MLS systems are governed by private entities, and the rules are set by those entities with no state or federal oversight, beyond any individual state rules regarding real estate. MLS systems set their own rules for membership, access, and sharing of information, but are subject to nationwide rules laid down by NAR or CREA. An MLS may be owned and operated by a real estate company, a county or regional real estate Board of Realtors or Association of Realtors, or by a trade association. Membership of the MLS is generally considered to be essential to the practice of real estate brokerage.
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Most MLS systems restrict membership and access to real estate brokers (and their agents) who are appropriately licensed by the state (or province); are members of a local Board or Association of Realtors; and are members of the trade association (e.g., NAR or CREA).
A person selling his/her own property - acting as a For Sale By Owner (or FSBO) - cannot put a listing for the home directly into the MLS. Similarly, a properly licensed broker who chooses to neither join the trade association nor operate a business within the associations's rules, cannot join the MLS.
However, there are brokers and many online services which offer FSBO sellers the option of listing their property in their local MLS database by paying a flat fee or another non-traditional compensation method.
In Canada, MLS is a cooperative system for the 82,000+ members of the Canadian Real Estate Association (CREA), working through Canada's 99 real estate boards and 11 provincial/territorial associations. The website is a publicly accessible and allows consumers to search the MLS database of properties, providing limited details and directing consumers to contact a Realtor for more information.[1]
The largest MLS in the United States is currently the Washington, DC region's Metropolitan Regional Information Systems, Inc (MRIS) covering Washington DC, most of Maryland (including the Chesapeake Bay counties) and suburban Virginia counties, and parts of West Virginia and Pennsylvania. It has 58,550 active members, according to the public access sections of its website, [2], although numbers vary according to when accessed.
According to the Swanepoel TRENDS Report 2007 [3] the following are the MLS Boards with more than 30,000 members:
Although the other boroughs and Long Island have an MLS, Manhattan does not, but it does have a database called RLS, which is governed by REBNY (Real Estate Board of New York). Many brokerages are members, but controversies surround it, especially since members are required to place listings on the system within 72 hours. Not unlike many other MLS systems requiring timely inclusion of information into the system, this allows brokers to contact all potential clients before they list.
The National Association of Realtors (NAR) has set policies that permit brokers to show limited MLS information on their websites under a system known as IDX or Internet Data Exchange. NAR has an ownership interest in Homestore, the company which operates a website that has been given exclusive rights to display significant MLS information. The site is Realtor.com.
Using IDX search tools available on most real estate brokers' websites (as well as on many individual agents' sites), potential buyers may view properties available on the market, using search features such as location, type of property (single family, lease, vacant land, duplex), property features (number of bedrooms and bathrooms), and price ranges. In some instances photos can be viewed. Many allow for saving search criteria and for daily email updates of newly-available properties. However, if a potential buyer finds a property, he/she will still need to contact the listing agent (or their own agent) to view the house and make an offer.
The U.S. Department of Justice filed an antitrust lawsuit in September 2005 against the National Association of Realtors over NAR's policy which would have allowed brokers to restrict access to their MLS information from appearing on the websites of certain brokers which operate solely on the web.[4] This policy would also have applied to commercial entities which are also licensed brokerages, such as HomeGain, which solicit clients by internet advertising and then provide referrals to local agents in return for a fee of 25% to 35% of the commission.
The DOJ's antitrust claims also include NAR rules that exclude certain kinds of brokers from membership in MLSs. NAR has revised its policies on allowing access on web sites operated by member brokers and others to what might be considered as proprietary data.
While IDX sites presently allow limited information to appear on all brokers' sites, new proposals [5] state NAR's ILD policy will create Internet Listing Display sites and individual brokers may opt out of allowing their listings to be seen on all websites:
The MLS model in use today dates back to the 1960s when almost all brokers involved in transactions represented the seller, either as the seller's agent or as the subagent of the listing broker. The seller paid the listing broker who, in turn, was responsible for compensating the broker working with the buyer. The MLS was intended to be a simple system that benefited everyone, including both the buyers and sellers.
According to the Swanepoel TRENDS Report 2007 [6] this changed during the 1990s, with the evolution of buyer's agents, the advancement of the Internet, the subsequent and rapid sharing of real estate listing data online, and the copyright door being thrown wide open. Today there are more than 800 MLS systems across the country and consolidation is inevitable. The drive towards the freedom of information has caused MLS to evolve into a consumer marketplace and a quasi public utility. That in turn has opened new competitors such as Google Base, Zillow.com, and Craigslist. Point2 NLS, Trulia, and Oodle are other examples of newer alternatives to the MLS service. Facebook is also pursuing an interest in their own listing service with Cribfinder.
Although many countries are lacking regulations regarding real estate transactions, lately there are attempts to align with those in developed markets. A special case may be Italy which is developing the first international MLS. Its multilingual interface, which translates property details and all the web pages instantly and automatically into 8 languages, allows estate agents to share their property listings with other estate agents around the world. The platform links over 1000 real estate agents and over 40000 offers from 16 countries worldwide.
In certain European countries, most notably in Spain, MLS companies have started up in most of the popular vacation home destinations, including Costa del Sol, the Costa Brava, etc. These companies tend to be privately owned and provide MLS access to any real estate agent paying for membership.
Real estate agents pay subscription fees to an MLS company which then allow property listings to be uploaded onto their servers. Also, all subscribing real estate agents create a property search link on their own websites which links directly to the MLS service. Thus, any site visitor to any of the subscribing agents' sites will be able to find all properties listed on the MLS servers, even though they are visiting the website of a single agent. In effect, every single subscribing real estate agent appears to be offering exactly the same properties for sale, not unlike the situation with IDX systems in the United States.
When buyers use the internet to find property, often using Google, the search results usually provide a list of real estate agents’ websites in the locality which is being searched. The buyer clicks through the various websites and starts browsing properties of interest, although every site visited is offering the same properties because they are all linked to the same MLS server.
The buyer then has to choose an agent (again, not very different from elsewhere), but it does force the buyer to make a decision, since all agents in the area have access to all properties and the seller's agent will benefit regardless of who brings the buyer, again very like the US.
Although there are currently no regulations in Europe in relation to MLS, it may be a matter of time before its use may be viewed as a restrictive practice designed to benefit real estate agents, rather than consumers.
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